Trump Media pulls back from crypto, scraps Crypto.com's CRO token treasury deal
- Trump Media and Crypto.com scrapped plans for a publicly traded company designed to accumulate and stake Crypto.com's CRO token, citing market conditions and shifting priorities.
- The firms also dropped a separate agreement for Crypto.com to service certain planned Yorkville America ETFs.
- The pivot follows Trump Media's aggressive crypto expansion in 2025, during which the company bought $105 million in CRO and pursued digital asset products.
Trump Media (DJT) is unwinding parts of its crypto push, including scrapping plans to establish a publicly traded CRO token accumulation company, which it unveiled near the height of last year's digital asset treasury boom.
Trump Media, Crypto.com and special purpose acquisition company Yorkville Acquisition mutually terminated plans for Trump Media Group CRO Strategy, the firms said Friday, citing “prevailing market conditions, and shifting business and stakeholder priorities.”
The proposed venture would have created a publicly traded company focused on accumulating the native token of Cronos CRO$0.04771 and earning additional returns by staking those holdings. Trump Media itself bought $105 million of CRO in September 2025 as part of a broader partnership with Crypto.com that included plans to integrate token rewards into its products.
CRO fell as much as 5% following the news.
The companies are also walking away from a separate partnership under which Crypto.com would have serviced certain planned exchange-traded funds (ETFs), from Yorkville America. Trump Media is also scaling back plans to build Crypto.com-powered prediction markets directly into Truth Social, Axios reported earlier.