Novo Nordisk Rebrands as ‘Novo': Stock Falls as Company Aims GLP-1s at Consumers
Novo Nordisk dropped 'Nordisk' from its name, betting a culture reset can help it retake share from Eli Lilly.
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Novo Nordisk dropped 'Nordisk' from its name, betting a culture reset can help it retake share from Eli Lilly.
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